This Chinese snack is sparking a new global craze
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Latiao, or “spicy strips”, originated in China in 1998 as an emergency staple food. Today with some help from social media, it has become a snack food at the centre of a 60 billion yuan (US$8.9 billion) industry. Known for its unique, chewy texture and addictive flavour, the popular treat has generated a huge appetite among fans overseas.
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