Inside Singapore’s billion dollar halal F&B industry
In 2019, Singapore’s halal dining market hit S$1 billion. How hard is it to get certified? Follow Korean pizza chain GOPIZZA and a halal consultant through MUIS’s strict process, supply chain overhauls, and hiring challenges.
00:14 SG’s booming halal F&B market
01:01 Why did GOPIZZA Singapore apply to be halal certified?
02:10 What does a halal consultant do?
02:38 How GOPIZZA convinced its Korean parent to go halal
03:14 MUIS’ halal certification standards and approval rate
03:51 What does it cost to be halal certified
04:22 Why do non-Muslim F&B brands apply to be halal certified?
04:59 MUIS’ halal-certified products as a trusted international brand
05:18 Prefixing names on a menu to avoid public confusion
05:52 Manpower challenges for Halal-certified establishments
06:52 Can GOPIZZA Singapore get its outlet halal-certified?
08:09 Surprise MUIS audits, and why eateries can get their halal license suspended
08:43 What happens when a client violates the halal guidelines?
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