The Wildberries game: What burns next? | Break the Fake
As Russian sellers struggle with the fallout from repeated strikes on Wildberries logistics centers, panic is spreading across the country’s online retail sector. Some business owners say they fear opening the news each morning, worried that the next burning warehouse could be storing their products. At the same time, the situation has taken an unexpected turn online. A Ukrainian company has launched a prediction game inviting participants to guess which Wildberries logistics center could be hit next, reflecting how central these attacks have become to discussions about Russia’s wartime logistics.
In this new episode of Break the Fake, Jonasz Rewiński looks at the growing anxiety among Russian entrepreneurs, the impact of repeated strikes on Wildberries warehouses, and the unusual online game that has drawn attention to Russia’s increasingly vulnerable logistics network.
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