Local e-commerce sector growing and taking shape

The local e-commerce sector is growing and taking shape in the country, with local players gaining some traction despite the prior dominance of Chinese e-tailing outfits.

While import taxes levied on incoming small parcels in 2024 have helped, to some degree in addressing the highly competitive pricing that local retailers had been dealing with before, the South Africa Cross-Border E-commerce Market Outlook 2025 released by Mustang Pay and the South African International eCommerce Association says aggressive pricing has faded somewhat as a major issue, with issues of operational efficiency, customer trust and precise market positioning now of greater importance for the industry.

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