How a viral latte recipe put a Northfield, Minn., coffee shop on the map
The raspberry Danish latte — made with raspberry syrup, milk, a double shot of espresso and a cream cheese cold foam — was featured in one of Little Joy Coffee’s “DIY or Buy” videos, a recurring series that shows how a drink is made and considers whether it is worth the trouble to make at home.
But this latte video was different.
Little Joy posted the recipe scaled for coffee shops and invited others to use it, tracking its reach with pins on a map. There are now hundreds of shops worldwide making the drink — and the map has nearly 4 million views.
The video itself has been viewed almost a million times. The shop’s Instagram following shot up by nearly 50,000 followers. And somewhere along the way, Little Joy Coffee went from a small-town cafe to a full-fledged production studio with global reach.
Reporting by Sharyn Jackson.
📽️ Abby Sliva/The Minnesota Star Tribune
