Can Nigeria’s Trade Fairs Unlock New Markets For Businesses?
Are you just setting up a stand at trade fairs to display products, or are you actually building a profitable business? Host Elizabeth Musa sat with Princess Layo Bakare- Okeowo, Vice President of the Lagos Chamber of Commerce and Industry (LCCI), to reveal why most Nigerian companies struggle to turn exhibition visibility into real investment, partnerships, and consistent export growth.
We deep-dive into the critical bottlenecks—from packaging standards and regulatory compliance with NAFDAC/SON to the urgent need for backward integration and access to finance. Learn why joining sectoral groups is your secret weapon for market intelligence and how to position your brand to compete effectively on the AfCFTA stage. This is a must-watch for every Nigerian manufacturer, SME owner, and entrepreneur determined to survive and thrive.
CHAPTERS:
00:00 – Introduction
01:30 – What a trade fair really means for your business
03:00 – The critical importance of packaging and “tush” branding
03:40 – Compliance: Why you need NAFDAC and SON registration
06:00 – Challenges: High operating costs and the need for DFI funding
07:30 – AfCFTA: Is your product ready for the African market?
09:15 – Networking: Join sectoral groups to grow your reach
10:50 – Moving from “buying and selling” to “international trade”
12:00 – How to lobby for better government support
15:00 – Reducing multiple taxation and advocacy
18:30 – Success stories from the Lagos International Trade Fair
#Nigeria #Business #TradeFair #Lagos #ChamberOfCommerce
