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Behind the viral rise of China’s ‘cyberpunk city’


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Chongqing has become one of China’s most popular travel hotspots in recent years. Many Chinese and international social media content creators have hopped on the viral trend of making videos about the city’s bewildering, mountainous urban landscape. The South China Morning Post’s Llewellyn Cheung travelled to Chongqing to meet a local content creator and tourism experts to find out what the city is really like beyond the viral trends, and why its success is so hard to replicate elsewhere in China.

0:00 Chongqing viral videos
1:10 Vertical maze
3:05 How Chongqing went viral
4:35 What the locals think
5:56 Motorcycle trend
7:13 Spicy hotpot and dock culture
8:15 Tourism and visa policy
10:52 Industrial city
11:12 Daka tourism
11:51 ‘Stool noodles’
12:27 The viral city model

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